Goals

Write down one of your SMART goals as a college student. Date: 25 July 2014 Proof. Aid Alfalfa My SMART goal as a college student is to finish college and graduate with a degree in Chemical Engineering. The reason for choosing this course is that I particularly like Chemistry and would like to work in the fields involving Chemistry. Furthermore, to study Chemical Engineering at M. I. T. Ill be do a tremendous amount of help to me. 2. Explain how this goal can be made: a) Specific To be specific about my goal, I want to fully graduate at M.I. T. With a degree in Chemical Engineering. As I have mentioned earlier, I have taken a liking to Chemistry, and furthermore, I achieved good grades in Chemistry during High school. If I do graduate, I will be able to get a Job in such a diverse field of work. B) Measurable To measure the progress of this goal, it will be accomplished within 4 to 5 years. Within the course of each year, it will obviously become harder to achieve this goal, due to g rowing amount of subjects, projects, assignments and the like. To put certain points to check on the progress would be, finishing each year's load of subjects. ) Achievable To achieve this goal, I have to study. As simple as it sounds, it is not simple in action, as I would need to be persistent & hardworking towards my studies. This will be very hard to achieve but it is worthwhile. D) Realistic Reason being for this goal to be very rewarding, is the widely open and diverse field of work I can be able to get into. Furthermore, in today's day and age, there is a great need of engineers, and a greater need for Chemical Engineers. This suits me Just fine, as I often think that I have an aptitude for Science. E) Time bound As fore mentioned, this goal will be achieved in 4 to 5 years.Even though this course is usually done within 5 years, M. I. T. Is able to produce engineers within 4 years. Within this timeshare, I will be able to learn and achieve many other things along the way. 3. Write a plan of action Goal To graduate at M. I. T. With a degree in Chemical Engineering. Specific Actions to be taken -To study with persistence and hard work -To persevere in the following years -Be able to make friends and get along with many other students Timeshare Within this timeshare, I would need to accomplish many subjects to graduate, major subjects such as Science and Mathematics, and other subjects, such as NSP and Humanities.

Argument Essay

During Tom Robinsons trial for his crime, Tactics is questioning Male Lowell about what her side Of the Story was, these questions make her nervous and Tom realizes it which leads him to show empathy towards her. â€Å"Yes, such. Felt right sorry for her, she seemed to try and rest of ‘me ; You felt sorry for her, you felt sorry for her? † (pig. 264). The quote shows how Tom truly felt towards Male and during this time period it wasn't the normal thing to do. Tom showing empathy for Male can be surprising at most because of what she did to him but him doing this shows his kindness towards others.After all the accusations on Tom by Male and all the hardship he is going to have to face, this quote shows what kind of a good man Tom is. Empathy from Tom is also shown when he supports her. Tactics was on his feet, but Tom Robinson didn't need him. â€Å"l don't say she lying' Mr.. Gilder, say she's mistaken in her mind. † (pig. 264). In the quote Tom is speaking on beh alf of Amylase's accusations and how none of them were actually true. Tom says that she is just mistaken in her mind instead of she is Wing because he wants everyone to know that he has empathy towards her.By switching his words to accommodate to a more kind side shows how Tom wanted Male to not be accused of anything or in any kind of trouble. Tom Robinson, even though wrongly convicted of things he didn't do, shows immense amounts of empathy towards Male. Miss Maude shows large amounts of empathy towards Boo Raddled when she explains to the children why Boo has decided to stay inside. â€Å"His name is Arthur and he's alive. What a, morbid question. But I suppose it's a morbid subject. I know he's alive, Jean Louise, because I haven't seen him carried out yet. (pig. 54). Scout asks Miss Maude if Arthur ‘Boo' Raddled is really still alive and her response shows how she shows empathy towards him, even if it is very subtle. Miss Maude knows he doesn't want to come out of his h ouse so instead of being rude she just strictly answers her question. Miss Maude also acknowledges how Arthur doesn't really want to be talked about so she almost scolds Scout by telling her it is a morbid question. This is also evident when she answers another one of Scouts questions. â€Å"Arthur Raddled just stays in the house, that's all.Wouldn't you stay in the house if you didn't want to come out? (pig. 55). This quote shows how Miss Maude can relate to Arthur Raddled by how she answers this question about Boo. In response to Scouts question she tells her what if Boo doesn't want to come out? Her saying this shows how she has empathy for Boo and how she knows what it is like to be left out or shunned. She knows this feeling by how the foot-washing priests treat her. This proves that even though Miss Maude is a lot of talk she still has a pure heart. During this time period African Americans were not really accepted into society.So Tactics shows empathy towards Tom and all Afr ican Americans by Ewing Toms lawyer which was a job no one wanted to do. â€Å"scout', said Tactics, ‘Niger-lover is just one of the terms that don't mean anything like snot nose. It's hard to explain – ignorant, trashy people use it when they think somebody's favoring Negroes over and above themselves. † (pig. 1 07). In the Story a running theme is segregation and Tactics Finch shows many examples of him showing empathy towards them. In this quote he is saying that the word Niger is only rude and unintelligent, he knows that anyone who uses the word is no good to any extent.Tactics is showing how he truly doesn't appreciate any foul language towards anyone which shows how he has empathy towards others. Miss Maude then explains to Scout some other kind things Tactics has the tendency to do. â€Å"There are some men in this world who were born to do our unpleasant jobs for us. Your father is one of them. He's the only man in these parts who can keep a jury out so long in a case like this† (pig. 283). The quote is showing how Tactics is a humble man coming from the mouth of Miss Maude, which shows the audience that what Tactics does is for the greater good of the community. Since he decided to defendTom without any arguing which means he wanted to help him, showing his true generosity. This quote also is saying that Tactics will do anything for anyone in need because of his empathy towards them. Tactics is known for being a humble man and these examples prove it. Some people may not agree or accept that some of the citizens of Macomb can actually show empathy towards African Americans. It is true in some points of the story their are some examples of people disrespecting people of the opposite race. One example could be when the news of Tom Robinsons death reaches the town and no one responded. Argument Essay

Novel response Essay Example | Topics and Well Written Essays - 500 words

Novel response - Essay Example A key theme of the book is the relationship between Shimamura and Komako, and the linked desire he has for the shy Yoko, both of whom seem to symbolize the ancient, traditional aspects of Japan which he longs for. Kawabata makes this clear by linking his descriptions of these women with aspects of the landscape, as for example when he likens the white powder that Komako uses as make-up to â€Å"the snow-country cold† (Kawabata, 1996, p. 39). This image suggests to me that the title of the book should be read in two ways, first as an exploration of the stunning natural beauty of Japan, and then secondly also as an exploration of the equally stunning and mystical beauty of Japanese women. One of the most memorable features of this book is the way that the story unfolds through a series of hints and guesses, rather than by clear description of specific actions. Shimamura seems very sensitive, perhaps more sensitive than is usual for a man in a Western culture, and his appreciation of the moon, the snow and the everyday scenes around him reveals a philosophical approach to life. The reader is given the impression that every single item in the world resonates with deeper meanings. He has an affinity with nature, and this changed my view of Japan as a hyper-modern country full of high tech industries and crowded cities. On the other hand, I was disappointed in the book’s resolution of the love affair between Shimamura and the two main female characters. At the end I was not sure what he was feeling, because Yoko appeared to be dead, and there was no clear plan regarding his position with Kamako. Shimamura appeared more interested in the way that the fire seemed to reach out into the Milky Way, (Kawabata, 1996, p. 171), than the dramatic effects of the fire on real people, this made him appear cold and detached from human society. In the end I did not like this character very much,

Marketing Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Marketing - Research Paper Example This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) â€Å"marketing is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers to develop and maintain favourable relationships with stakeholders in the dynamic world.† According to this definition, marketing is includes more than just movement of goods from the plant to the customers. Marketing Process Sandhusen (2) defines the marketing process as the manner in which a firm seeks to identify the unfulfilled needs of the customers and coming up with various strategies to meet these needs. It does not involve just the process of moving products from the manufacturing plant to the customers. It involves the various processes that a marketing department goes through in order to come up with a marketing plan. Marketing process involves a number of steps, which include situation analysis in the market to identify the needs of the customers. ... Marketing mix decisions helps the firm to identify how to best get their products to the markets. Implementing the plan is the last step of the planning process where the firm ensures the laid down plans are followed by the teams supposed to implement the plan (Pride and Ferrell 195). Pride and Ferrell (3) state that â€Å"the essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit.† This means that proper marketing is of benefit to both the firm and the customers. Marketing Mix When marketing a product, a firm need to develop an effective marketing mix which involves offering the right product, sold at the right price, in the right place and should offered using the most suitable promotion (Burrow and Jim 440-445). A number of conditions have to be met by a company seeking to create a successful marketing mix for its products. The features of the product that the company seeks to offer to the people must possess the right featur es which are desirable to the people. 4P’s of Marketing Price Gitman and Carl (295) points out that price is the most important integral of the marketing mix, since it is creates revenue for the firm. According to â€Å"pricing strategy is based on demand for the product and the cost for the producing it.† Thus, the price set should cater for all the expenses incurred by the product. Price is the only factor of the marketing mix which is not a cost, when compared with the others. The price of a product largely determines the value of sales made by a particular company. Price of a product or a service is largely affected by what the customers believe is the most appropriate value of the item on sale. If a company sets very high prices for its products so as to gain more profits, it

Impact Of Recordings On Performance Dissertation

Impact Of Recordings On Performance - Dissertation Example This is because they are able to pick up subtle differences in tone and sound on a recording that the average human listener cannot grasp in a live performance. This has served to not only improve the quality of recordings but has also worked to make the live performance even more enjoyable. The interesting reality in all of this is that the recording of music has likely pushed the musician to perfect his or her craft even further than in the past. Whereas mistakes in live performances went largely unnoticed in previous generations, the average listener today has an ear that is much more refined and cultured. As such, artists today tend to devote more time to get just the right pitch, rhythm, and sound out of their violin, regardless if they are performing in a recording studio or for a live audience. The recording has opened up music to a wider audience. Violinists, for example, are not known to travel the world on grandiose tours. Many of them stay with one symphony for an extended period of time. This creates a situation where the audience must either travel to them or pick up a recording of the art created either live or in a studio. This is not a bad development, however, because it gives the violinist access to a global audience, thereby promoting classical music to new generations on a continual basis. The recording of music, with all of its various downfalls, will most certainly continue to make a positive impact on the future of the industry, as represented in the works of Kreisler, Heifetz, and Menuhin.

Peope and organization Assignment Example | Topics and Well Written Essays - 500 words

Peope and organization - Assignment Example This person was so friendly and he was accommodative to his entire subordinates. We could freely interact with him and always encouraged us to share our ideas and views in situations we felt that some changes should be made. Unlike other managers, this person used the open door approach where any person could approach him if he or she had a problem. The main difference between the two workers is that the first one inhibited learning in the company while the second one promoted it. the success of a company can be attributed to learning where employees can freely share their ideas and views. The management style used by the second employee was accommodative while the first co worker was authoritative in nature. 2. The ethical dilemma I encountered at school was related to the issue of using other people’s work as mine. The assignment I was working on was quite challenging and I was tempted to use my friend’s previous assignment. I intended to change a few things but I was fully aware that academic dishonesty is a serious offence. This was a crucial paper in my academic career so I had to make every effort to get the much needed pass. However, I used the decision tree to make a decision to solve this ethical dilemma. First and foremost, I realised that it was illegal to use other people’s work as yours. I also realised the repercussions of academic dishonesty and I decided not to take the action I wanted to take in the first place. Indeed, I could succeed but I felt guilty for taking that particular action. Sometimes we commit crimes unknowingly but this still will be an offence since ignorance cannot be defence. I learnt that one should first analyse the situation before taking action since this may impact on the outcome of thet action. In some cases, it is very wise to do the right thing using the right method. There are serious implications for practicing activities that are deemed as illegal. This can negatively impact on one’s academic career

The Australian Tourism Policy Essay Example | Topics and Well Written Essays - 2000 words

The Australian Tourism Policy - Essay Example The first tourism policy in Australia was formulated. The policy was geared towards addressing issues of mismanaged tourism attraction sites, destinations, and resources. The policies that followed throughout the years until 2003, had notable words like development which could be broken down into development, sustain which could be fragmented into sustainable and sustainability. These issues were vividly explained and strategic plans were written down on how the issues of mismanagement and development of tourist attraction sites and destinations were not sustaining the ever rising demand for tourist satisfaction. In general, as described by Lin & Suzanne (2009) ‘the policies aim at improving international marketing strategies and effectiveness through a greater focus on regional dispersal and by refreshing and enhancing’. The recent policies as recorded by Grace (2007), ‘concentrate on the improvement of the existing attractions sites in order to match the internat ional tourism expectation’. The policies would aim at making Australia a world-class tourism destination. The policies would also be geared towards the development of tourism destinations that would that would fully meet the tourists’ demand for better infrastructure so as to increase the national revenue acquired from the tourism industry. The policies noted the tourism industry was suffering from a shortage of world-class service for the tourist hence the policy also included the strategies to combat this anomaly.... The recent policies as recorded by Grace (2007), ‘concentrate on the improvement of the existing attractions sites in order to match the international tourism expectation’. Furthermore, the policies would aim at making Australia a world class tourism destination. The policies would also be geared towards the development of tourism destinations that would that would fully meet the tourists’ demand for better infrastructure so as to increase the national revenue acquired from the tourism industry (Katrina & Andrew, 2000). The policies noted the tourism industry was suffering from a shortage of world class service for the tourist hence the policy also included the strategies to combat this anomaly. Inclusion of public education and educational programs on how to deal with different kinds of people from different languages regions was one of the major boosts to the tourism industry in Australia. Further report by Philip (1994), ‘By addressing the major policy ch allenges in the medium to long term, the strategy will provide a framework that will assist the Australian tourism industry, in partnership with government, to achieve specific outcomes that enable it to achieve international competitiveness, and economic, social and environmental sustainability’. This would be done by first coordinating the three levels of government. That is, the federal government which would aim to create an optimum policy environment for tourism development, particularly in respect to the international marketing of Australia, product quality and development, industry sustainability and profitability, air services arrangements, tourism infrastructure, visitor visa

Accounting analysis assess. Write about the degree to which the firm's Assignment

Accounting analysis assess. Write about the degree to which the firm's accounting reflects the underlying business reality - Assignment Example The revenues of the Myer Holdings have been increasing steadily since 2010 unto 2012 when the income earnings after tax stabilize. Income after tax rises by a small percentage but later starts to decline steadily in the year 2014. The net profit after tax was increasing positively over the few years but still lower compared to David Jones, the company’s chief competitor. This is noted in the year 2014 when the company sales have reduced. For instance, the entity has an experienced underinvestment recently thus lowering the EBIT in the year 2014. The recent developments are expected to raise the company revenues from $ 2891.7 million in 2014 to3.324.4 million by 2020 (Appendix 4). The selling expenses in the year 2014 will increase from the 783800 to 811718. In the same year, the expenses increased while the sales decreased thereby lowering the EBIT (Appendix 6). The sales income is currently above $ 2 billion and capitalization of the market of above $ 2 billion (Appendix 4). The reporting standard by the company fails to reflect the true business value. Also, the used report describes the firm’s performance and creation of value on the basis of the 2013 report. (Appendix 4) Over the last two years market price of Myer has reduced from 21.8 to 16.8 thereby diluting the share earnings (Appendix 4). This portrays a negative performance of the company in the last year. The company has also diversified its investments. It has sourced goods and speeded the importation directly. The firm analyzed favors different individuals increasing the share of the market to the different customer. The savings and investments of the company increased steadily over the three years from 2010 but declined in the year 2014. (Appendix 6) To start with, the firm is dealing with products that comprise of clothing, hardware, cosmetics, general merchandise among others. Currently, the firm is operating 67 stores that produce 11 ranges of

Position of women in 16 and 17 century Essay Example for Free

Position of women in 16 and 17 century Essay Women were challenged with expressing themselves in a patriarchal system that generally refused to grant merit to womens views. Cultural and political events during these centuries increased attention to womens issues such as education reform. Though modern feminism was non-existent. The social structure women limited opportunities for involvement; they served largely as managers of their households. Women were expected to focus on practical domestic pursuits and activities that encouraged the betterment of their families, and more particularly, their husbands. Education for women was not supported—harmful to the traditional female virtues of innocence and morality. Women who spoke out against the patriarchal system of gender roles, or any injustice, ran the risk of being exiled from their communities, or worse; vocal unmarried women in particular were the targets of witch-hunts. The seventeenth century women continued to play a significant, though not acknowledged, role in economic and political structures through their primarily domestic activities.They often acted as counselors in the home, tempering their husbands words and actions. Women were discouraged from directly expressing political views counter to their husbands or to broadly condemn established systems; nevertheless, many women were able to make public their private views through the veil of personal, religious writings. Marriage: The seventeenth century represents a fascinating period of English history, drawing the attention of whole generations of historians. This turbulent age saw three major events that had a deep impact on England’ s political as well as social life—the English Revolution, the Restoration of the Stuarts in 1660 and the Glorious Revolution in 1688. Amidst the turmoil of the events, people’s everyday lives unfolded. While it was men’s preoccupation to keep the country’s political and economic affairs going, women had an indispensable, though far less public, part to play. This paper aims at providing an outline of the seventeenth-century English marriage, viewed from the woman’s perspective. It touches upon topics such as concluding marriages, basic marriage values, duties of a married woman and possibilities of divorce. Attention is paid to the areas in which the  seventeenth-century reality was different from today’s. In seventeenth-century England, marriage and sexual morals played a far more important social role than nowadays. A family centred around a married couple represented the basic social, economic and political unit. In the Stuart period, a husband’s â€Å"rule† over his wife, children and servants was seen as an analogy to the king’s reign over his people—a manifestation of a hierarchy constituted by God. A woman was regarded as the ‘weaker vessel’ (a phrase taken from the New Testament)—a creature physically, intellectually, morally and even spiritually inferior to a man; therefore, the man had a right to dominate her (Fraser 1981: 1). In a society strongly influenced by Puritan values, sexual integrity and the status of a married person gave a woman respectability and social prestige. This, together with the fact that it was very difficult for women to find ways of making an independent living, meant that securing a husband was a matter of great importance. Theoretically, it was possible for two people to marry very young. The minimum legal age was 12 years for women and 14 years for men. In addition, it was possible for the couple to get engaged at the age of 7, with the right to break off the engagement on reaching the minimum age of consent (Stone 1965: 652). However, early marriages were rather rare—the average age of the newlyweds was about 25 years. Interestingly, the basic requirement for a legally valid marriage was not a formal consecration in a church, but the completion of a marriage contract, commonly called ‘spousals’. Spousals were an act in which the bride and groom said their vows in the present tense—‘per verba de prasenti’ (Ingram 1987: 126). In a majority of cases, this procedure was accompanied by a church ceremony (banns). Yet if the marriage was concluded without witnesses and not consecrated in a church, it had the same legal validity. This practice had existed in England since the twelfth century and lasted till 1753. Not having to go through a church ceremony made it possible for lovers to marry secretly, without the knowledge of their parents. In this way, they could escape the dynastic scheming of their families.

Organizational structure of the business Essay Example for Free

Organizational structure of the business Essay Businesses can take different approaches on the way they structure the organization of their business. The different types of structures include flat, matrix, and tall. These represent hierarchical, centralized and decentralized forms of organization. These different structures are used in different types of organization relating to the needs the business may require. In a tall structure there are many levels. People of different status within the business take each level. This is hierarchical. As the levels get higher in the structure, the power and responsibility usually increases. In a tall structured organization there would the top layer of the structure but many at the bottom represent few people. This structure would be used in a large business where there would be many members of staff, many groups under different supervision. This form of organization would cause there to be a lack of communication throughout the business as issues would be passed through the levels, supervisors to managers and may never reach the managing director. Elements like this in a tall structure could lead to a lack of control throughout the business. Flat is another style of organizational structure. This is still of a hierarchical form yet there is less layers in the business. This is more of a democratic approach as there is a smaller span of control throughout the organization. As there is less levels in the structure there is less separate sections of power. The reduction in the amount of layers means that communication throughout the business is greatly improved therefore the managing director has a greater level of control over the business as a whole. This would be used in a smaller business. It would consist of a managing director followed by possibly a number of directors then supervisors then staff in a hierarchical fashion. A matrix approach can also be used. This is constructed by the business itself. It can be a democratic, autocratic or lassiez-faire approach or a mixture of the three. Very large businesses, PLC or LTDs use this. As the business is so large a tall matrix would not be appropriate as there would be a lack of interaction and control of the business would not be great. To prevent this happening, Boots designed a structure of its own. These are known as matrix structures. Each level has independent managers and spans of control that do not lead up or down the hierarchy of the business. Each level has independent managers and line supervisors so they are self-contained. The local span of control is the responsibility of the line manager. To keep communication strong within the business there is a strong chain of command throughout the structure. This ensures that any problems; ideas or achievement are known throughout the business. This approach keeps communication and control strong, as although there are a great number of people within the structure it is easy to find out what is happening at present through the chain of commanding supervisors who are responsible at that level. The different sections of the business that are present within the matrix are   Boots the Chemist Wellbeing services   Supply and support services   Boots Healthcare international Each of these sections (levels) of the business has line managers and supervisors. These communicate through the chain of command through out the business. This gives a firm structure of a high level of control and interaction, which is within the best interests of the smooth running of the business. The diagram below shows the set out of the business and how the different sections relate to each other. Within these sections the directing and supervisory structure is set out like this throughout the business This is Richard Baker; he is the chief executive of Boots PLC. He does not work in a store but control along with Howard Dodd Paul Bateman the running nationwide of the Boots Empire. They have control over every structure in every store throughout the country from managers to floor workers however it is rare they interact with any one but senior staff in the department stores. Boots to maximize the benefits created the matrix structure. This shows that they have taken their own approach upon their business and changed with the times. Using a matrix structure as the business expanded to the size it is now has proved beneficial and reaches an objective. Boots aimed to Develop, modernize technology and strategies. Using the matrix structure has been a form of modernizing therefore reaching a set objective. Boots aim of globalization would need to lead from a base of a stable market in the UK business sector. To gain a stable grasp in the UK economy Boots needs a stable business. The matrix structure consisting of effective interaction through out the levels and a hold on control ensures that the business runs smoothly and is stable in doing so. This reaches the objective of taking a strong hold in the UK business field, which can lead, to greater expansion and globalization. Companies can survive at a steady pace without altering too much about the workings of the business. However to expand, as Boots wish to, some of the most beneficial ideas may come from staff low down in the hierarchical structure. It is for this reason that the matrix structure is extremely beneficial as communication and interaction is strong between the levels so ideas can quickly be picked up on along with problems. This benefits the performance of the business and issues are quickly picked up on. This also contributes to the working towards of the objective relevant to expansion and customer loyalty as both business and custom seek to gain return from the matrix structures benefits and overall performance of the business as a whole. The matrix structure has many advantages that would not be applicable if the organization structure was of another form. The chain of command within the business ensures that the communication within the different groups is regular and effective. Within the boots organization there are many different sections that deal with different aspects of the business. The seven sections within the Boots group deal with their specific part of the business whether it is the chemist, retail or health care. The specialization within the business is a great advantage to all concerned. The staff employed in each of the sections are special trained in that area. Specialization is a great advantage to the business as it means that jobs can be carried out informatively and effectively. As staff is specialized in their area they provide great customer service as they are well educated in the fields in which they work. Empowerment enables the staff within the different sections to have freedom to do tasks that they are delegated without supervisions. This increases moral and self-motivation, as the staff feels confident and independent within the business. High motivation increases staff productivity, which improves the performance of the business. The span of control within the individual areas of the business ensures that the business is smooth running and any problems that occur can be dealt with quickly and efficiently. This is an advantage, as problems do not have to travel into other areas of the business through the chain of command. The separate sections of the business are independent in the way they work. This ensures the business has high levels of control throughout the whole business in all sections and all can be accessed quickly through the chain of command. All these are advantages that help a great deal towards improving the performance of the business for the reasons listed. Communication within Boots There are many different types of communication that businesses can adopt. Different forms of communication are used in different situations within a business. The main types of communication that are used now a day revolve around ICT. ICT stands for Information Communication Technology. Communication is used everyday from the second a business opens in the morning till the second that it closes. With out communication a business would never reach its full potential or have the smooth operations it could achieve. Within a large business, like a PLC or LTD like boots communication is essential. Without communication different sections of the business would not operate well together and issues could quickly fall out of hand. Communication through the chain of command is so important in keeping a business afloat and operating efficiently. Good communication ensures that the business keeps control and the top of the hierarchical structure is aware, or can easily find out the major movements from day to day. Between departments and hierarchical levels communication links must be strong as decisions and movements are often made that effect other departments. There are many different types of communication method. The specific sectors include   Written   Non-verbal. Verbal   Electronic Face to face Each of these has specific areas in which it is of most benefit to use. Different types of communication are used dependant on the issue that is relevant, who is sending it, and who is receiving it. It is important that communication towards employees is regular and efficient. This is because employees need to be kept informed of the movement of the business in all aspects. If there is product alterations or price changes employees must be informed straight away so that no problems occur within the business. Also information about extra shifts, overtime, work hours and bonuses, especially over Christmas are very important in the smooth operation and motivation of the staff. Supervisors and managers are usually the ones who would communicate with the staff. There are many methods that could be used. Employees could be informed and communicated with by the use of notice boards. This is a cheap method, which means that everyone can see the information present. This is a good method if everyone is aware there is a notice to be seen. This could easily be ignored or not notice quickly however. Letters with the employees pay slips are a good method to use, as it is likely that a very high majority of the employees will read them. This is good if it can wait till payday for the notice to go out although still staff may not read them. A team meeting at the beginning of the day is a very efficient way of communicating with staff as issues can be raised and the employees can communicate also. This means that everyone can be informed and there are no excuses why staff ignores issues raised. Employees who have computers (not floor workers) such as administration areas and HRM can be communicated with many more forms of modern communication such as email and uses of the Intranet. Managers and supervisors need to be able to receive communication from higher up in the chain of command and also to be able to distribute down the chain. This is very important. Higher levels in the hierarchical structure need to be able to communicate regularly and efficiently in order to hold a strong level of control over the business and make alterations and give advice where necessary. It is very important this area of the business is easy to communicate with so that no time is wasted in trying to do so. Managers in the Boots organization have offices in individual branches and headquarters; some supervisors also have computer access. This enables Boots to provide computers for the staff that is a great benefit when it comes to communication. The use of computers means that these managers can be easily and quickly communicated with via the use of email, Intranet messaging and time tabled events that may be stored and altered on network software that is specific to the Boots store. Different forms of communication are used in different parts of the business depending on different factors. These factors determine the form of communication and approach taken. These are described below.   Formal   Informal   Important   Urgent   Optional   Open to all   Sent to a specific person   Person   Impersonal   Relaxed   Who its aimed towards   Who its from Confidential This all affect what type of communication are used in different situations within the business. The different categories that the forms of communication fall into are know as the channels of communication.

The Most Famous Online Shopping Website In China Marketing Essay

The Most Famous Online Shopping Website In China Marketing Essay Abstract Taobao is the most famous online shopping website in China. It was launched in 2003 and within two years it became the leader of Chinas online shopping market. In order to keep the leadership position in increasingly intense competition and sustain its development, Taobao needs to modify and better its strategies for future development. Furthermore, its marketing strategies can also provide a good example for other online shopping companies. This essay is going to make an overall analysis on Taobaos business strategies by SWOT. Key words: Taobao; marketing strategies; SWOT analysis Content 1. Introduction 3 2.1 Leading position in Chinas online shopping market 4 2.2 Effective combination of diversified offerings 4 2.3 Precise market positioning 5 3.1 Limiting itself to local market 6 3.2 Insufficient screen process to control counterfeit products 6 4. Opportunities 7 4.1 Growing demand for online shopping in China 7 4.2 Government support 7 4.3 Safer payment systems for online transactions 7 5. Threats 8 5.1 Low entry barrier leads to fierce competition 8 5.2 Strict policy for third parties payment license 8 5.3 Higher logistics costs 8 6 Conclusions 9 Bibliography 10 1. Introduction Taobao operates a website, Taobao.com which is the largest Internet retail website in China. According to its website the transaction volume on Taobao (gross merchandise volume or GMV) exceeded RMB200 billion (US$29 billion) in 2009. Taobao launched in 2003, is owned by Alibaba Group, which is a family of Internet-based businesses. (Taobao, n.d.) Taobao provides not only online platforms but also third-party online payment services (Alipay) and instant messaging services (Aliwangwang) Platforms within Taobao include Alimama (alimama.com), an online advertising exchange and affiliate network for publishers in China. In addition, there is also a classified listing website Koubei.com. (ibid.) SWOT analysis, according to Philip Kolter, is an overall evaluation of a companys strengths, weaknesses, opportunities and threats. (Kolter, 2003) As the competition in the online shopping market is becoming increasingly fierce, Taobao faces some problems as well. The purpose of this SWOT analysis is to provide a critical review of key factors that may slow down Taobaos future development. 2. Strengths 2.1 Leading position in Chinas online shopping market Taobao is an acknowledged leader in both B2C (business to consumer) and C2C (consumer to consumer) online shopping market in China. Taobao has (should be: had) more than 190 million registered users by (could use: at) the end of April, 2010. (Taobao, n.d.) It has built a strong brand and is recognised by more Netizen (which is defined as the Chinese population who have accessed the Internet in the past 6 months by China Internet Network Information Centre) (CNNIC. 2008, January 15th). The company is well-thought-of by customers which gives Taobao more advantages in competition. 2.2 Effective combination of diversified offerings Taobao combines its three segment businesses effectively to enlarge its customer base. Take Alipay as an example, it is a third-party online payment platform, provides a simpler, efficient and safe payment service for both customers and sellers. This service not only ensure (should be: ensures) the transaction security but also reduces the transaction risk for online consumers, as it enables buyers to confirm the quality of goods before releasing funds to sellers. For example, if goods are found (to be) broken or fake, customers can request Alipay to postpone the release of funds to sellers. (Taobao, n.d.) This service help (should be: helps) Taobao (to) attract more customers. In addition, an instant message (could use: messaging) service called Aliwangwang make (should be: makes) the communication between (the) buyer and seller easier. Moreover, this service enables (the) buyer and seller (to) have a directly private bargain during the transactions, which is the preference of Chinese customers. 2.3 Precise market positioning Taobao analyzed Chinas online shopping market at the beginning of its business. Different from other online shopping websites which prefer older white-collar worker(s) with higher salaries or people who like collecting and sharing, Taobao chose fashionable younger females as the target customer. This market positioning proved more suitable for Chinas market compared to other websites (apostrophe not needed) . This is one of the reasons that the growth rate of Taobao is much higher than other competitors. 3. Weaknesses 3.1 Limiting itself to local market The design of Taobao website and other supporting services were based on Chinas local market. This localisation strategy made Taobao grew (should be: grow) fast at the beginning. However, with the development of the website, this strategy limits Taobao to the Chinese market and (, therefore resulting in a) lack of presence in (the) global market. 3.2 Insufficient screen process to control counterfeit products Although Taobao has taken some measures to control the sale of fake goods, such as rating the sellers by credit value, the result was not as expected. Because of the free strategy that Taobao used, individuals can establish an online shop easily without charge and requirement. This makes it even hard to monitor and select sellers that commit fraud. Lack of effective screening processes to control the sale of counterfeit products has had a negative influence on customers confidence in Taobao. It could also affect Taobaos brand image and sales. 4. Opportunities 4.1 Growing demand for online shopping in China According to CNNIC, the number of online buyers reached 87.9 million by June 2009, increasing from 74 million in 2008 and 46 million in 2007. The online shopping penetration rate achieved 24.8% by June 2009. (CNNIC. 2010, January 15th; 2010, July 15th) As the data above shows, more people in China prefer to buy products online. Convenience and various choices could be two main reasons. This increasingly growing demand for online shopping contributed to the growth of Taobao. 4.2 Government support After the global financial crisis, (the) Chinese government provided a RMB 4 trillion stimulus package in order to boost the domestic economic growth through 2010. (the) IT industry received around 0.5% to 1% of the cash injection. (Xinhua, 2008). This gave online shopping companies strong support for future developments. 4.3 Safer payment systems for online transactions The improved online payment systems play an important role in the growth of Chinese online shopping markets. There are more flexible payment systems for customers to choose. For example, a third-party online payment system ensures the security of transaction(s) and enables customers to get their refunds easily. A simpler and safer payment for online transaction(s) attracts (should be: attract) more customers. 5. Threats 5.1 Low entry barrier leads to fierce competition Because of the low entry barrier and fast growing market, Taobao meets many challenges, particularly in the face of increased competition from new market entrants. In addition, without many technical difficulties, it is easy for other competitors to copy Taobaos business pattern. Therefore, Taobao will be forced to increase investments on advertising or technological innovation. 5.2 Strict policy for third parties payment license Recently, Peoples Bank of China issued an Administrative Measures for the Payment Services Provided by Non-financial Institutions which has raised the entry standard for third payment party. In order to get (could use: obtain) and keep the license, Taobao has to increase its expenditure on online payment. 5.3 Higher logistics costs Taobao will give customers suggestions about the logistic companies which are mostly local third party logistics providers and customers usually take the suggestions because of the lower delivery prices these companies offered, compared to other international express companies, such as DHL and UPS. However, local third party logistics recently announced that they would raise the price. As most online customers are highly prices sensitive, this will have a negative effect on Taobaos sale. 6 Conclusions According to the SWOT analysis, although there are some drawbacks which have negative effects on Taobaos future development, the advantages still outweigh the disadvantages. In addition, there are many opportunities for Taobaos further growth. This conclusion will give some suggestions for Taobaos future business expansion. First of all, in order to keep the leadership position, technological innovation is crucial for Taobao. Taobao may focus on continuous improvement of its online payment system, which is also one of its strengths, particularly in the aspect of transactions (should be transactions, without apostrophe) reliability and security. Moreover, website functions, Internet stability and high-speed access to websites are also important in providing a better user experience, which may help to attract more customers. Secondly, as Taobao has the advantage of large scale consumers and sellers, Taobao may segment its market to provide more specialized services based on different demands so that it can meet customers requirements more effectively. To sum up, it is undeniable that the future of (the) online shopping market in China is promising. Based on the statistics by CNNIC, It is in a steadily (should be: steady) development stage. In this attractive online shopping market, more complete logistics providers and payment systems will appear. These will provide Taobao more opportunities to develop in the future.

Confucius :: essays research papers

Confucius and Lao Tzu Confucius and Lao Tzu were two highly known scholars in Ancient China. These scholars with their intellectual writings changed the views of the Chinese people. Confucius believed in the moral values and filial piety, he also wanted civic obedience. Lao Tzu was a mystical writer, his comparison between a "perfect world" and the "real world" made people think to act as loving and caring peoples. (Expand on what they thought about) Confucius was brought to the world sometime in 551 BCE in the state of Lu. Confucius was born to the name K’ung Ch’iu, and his father died when he was only 3 years old, leaving his family to a life of poverty. Even though poor, Confucius was given a fine education. Then at the age of 19, he married and had a son and two daughters, but after two years of marriage he was stricken with poverty once again. With poverty striking again he was forced into menial labors for the chief of the district in which he lived. When his mother died in 527 BCE he mourned for a long period of time. After this stage of his life he began a new way of life as a teacher, traveling from place to place with a small group of disciples preaching. His teachings of Chinese ideals and customs soon spread all throughout Lu. In his speeches he also taught the people gathered his view of filial piety and his views of moral values. Then at the age of fifty he was appointed as the minister of crime of Lu. This administration was very successful, and Confucius made Lu very powerful and free from crime. Confucius never wrote his teachings out on paper himself, however they were passed down through his disciples and later wrote out in text form in a document called "Lun Yu."(Encarta ’98, "Confucius) Lao Tzu was born sometime around 570 in the province of Henan and there he was a court librarian. Lao Tzu was not his real name; this name was given to him as an honorific title meaning "Old Master." Lao Tzu spoke to groups of people, about life the way he thought it should be, which was a natural way of life with goodness, serenity, and respect. He did not lay down any code of law of behavior; he believed that conduct came from instincts. He also believed that human life as well as everything else was influenced by outside forces, and simplicity was the key to truth and freedom.

Comparing Don Juan and Jack Worthing Essay -- Literary Analysis

The Importance of Being Earnest by Oscar Wilde and Don Juan by Lord Byron are two distinctive pieces in British literature. In both stories, the male characters take center stage. The character of Jack Worthing in The Importance of Being Earnest and Juan in Don Juan share many similarities. Both men are from the upper class, both take an avid interest in the opposite sex, and both are controlled by the women in their lives. The difference between these two characters arises in their outcomes and may stem from the fact that each author is from a distinct literary era. Lord Byron’s work is associated with the Romantic movement, a movement concerned about bringing genuine characteristics to the forefront in order to break barriers between classes. In Don Juan, Juan, after having an affair with a married woman, is sent off to travel by his mother—possibly so he does not have to face society after such a scandal. His affair and subservience shows he is weak. Despite his aristocracy, Bryon shows Juan as a flawed character in order to make him relatable to all classes. Oscar Wilde’s work is considered part of the late Victorian era, a period that was all about appearances. At the end of The Importance of Being Earnest, Jack blackmails his way into marrying a girl of equal status, Gwendolen. This act shows that he is manipulative—everything he does is for his own benefit. Jack is shown to be to concerned about his own appearance and does not care who he hurts in the process. Each author describes each male character’s outcome in relation to the literary movement he was connected to. One similarity Jack and Juan share is that they are both from the upper class. In Don Juan, Lord Byron provides the au... ... Works Cited Craft, Christopher. "Alias Bunbury: Desire and Termination in The Importance of Being Earnest." Jstor.org. University of California Press, 1990. 19-46 Web. 1 May 2012 Clubbe, John. Keats-Shelley Journal Vol. 24. 1975. 152-55. Print Lauber, John. â€Å"Don Juan as Anti-Epic† Studies in English Literature, 1500-1900 Vol. 8, No. 4, Nineteenth Century (Autumn, 1968), pp. 607-619 Lord Byron. â€Å" Don Juan.† The Norton Anthology of English Litearture. 8th ed. Vol. D. New York. Norton. 2006. 670-697.Print "Romanticism." The Free Dictionary. Farlex. Web. 30 Apr. 2012. â€Å"Sigmund Freud Quotes." Sigmund Freud Quotes (Author of the Interpretation of Dreams). Goodreads Inc. Web. 01 May 2012. Wilde, Oscar. â€Å" The Importance of Being Earnest†. The Norton Anthology of English Literature. 8th ed. Vol E. New York. Norton. 2006. 1698-1740Print.

Core issues in ethics Essay

Humankind can’t continue their lives without desires. If one wants to be happy, surely, he has to discover his best desires that provide him a happy life. Some of these desires that help to continue our lives can be acceptance in our relationships, a good family life and strong social relations. Trying to satisfy these desires has a great meaning to achieve happiness for me. To start with, however embarrassed I am about this desire of mine, I have an obsession to expect people to accept my thoughts and manners in every situation. Yes, this is not a good characteristic and sometimes makes me an antipathic person but trying to be accepted by someone can give you happiness, too. Besides, if you can manage to make someone love you knowing and accepting all about you, I think that is the absolute happiness. Furthermore, it seems to me that family is the basic source of happiness. Certainly, I can’t always be a good guy and sometimes I make them upset but I can’t stand seeing them upset. Therefore, I try to do whatever necessary to make them happy. Consequently, when I see happy family faces, I feel deeply happy. Thirdly, to have friends is one of the most meaningful aspects of life. I believe that one should have three very warm friends at least. For example, I can’t bear loneliness and if I couldn’t share all my heart with these warm friends, I believe that I could never be happy. As a consequence, if you feel like me, it will be worth improving your close relationships in order to be happy. To recap, humankind has a short life but he is given a lot of desires to be happy. Moreover, if one wants to discover the meaning of his short life, he should look for it in desires. Whether he finds it or not, he will taste happiness just by looking for it.

Operation Iraqi Freedom Essay

Since the start of â€Å"Operation Iraqi Freedom† on 20th of March 2003, the media coverage of this event in traditional and new media has been both intensive and pervasive. The issue of whether the war is justified and of whether Saddam Hussein had indeed violated the United Nations Security Council Resolution 1441 by possessing weapons of mass destruction has been debated in the lead up to the war. By the time the coalition troops moved into Iraqi in a war aimed at toppling the Saddam regime, viewers were unable to escape being bombarded by the onslaught of news and information coming through to them. Front pages of every major newspaper, as well as precious airtime on television and radio network in Sydney and beyond have been devoted to following this war. Even the Internet is awash with breaking news, discussion forums, and every other sort of information not available in the traditional media outlets. With such extensive reporting by all the different media, it is inevitable that the media bias would lead to vastly differing views in war coverage. This is because having so many people involved in this big media event would mean that the personal biases of the media owners as well as the editors and journalists would all affect the way that the news is conveyed. Each one of these media gatekeepers would be privately pro or anti-war, and this would inevitably come across to the public in the way that the news in being reported. For example, Peter Jennings, who is the news anchor of the American Broadcasting Corporation is well known for bringing on air his negative perspective about the war. According to Singleton, et al (2003: 361), with the exception of publicly funded Australian Broadcasting Corporation, most of the other media outlets â€Å"are privately owned and therefore subject in principle to the direction of the owners, directly or indirectly (through the law of anticipated reactions)†. Even with the Broadcasting Services Act 1992, the Australian media is dominated by only a few concentrated players, which would in turn affect how the media covers the war. John Schwartz, who is a Swinburne University media and communications senior lecturer commented â€Å"on the widely publicised statistic that all bar one of Rupert Murdoch’s 170-odd papers and the Fox network have a pro-war position, said [that] no doubt all his editors are noting Murdoch’s views, [and that] Fox is unbelievably bad†¦almost pure government line†. (cited in Seccombe 2003: 1). However, it is worth noting that even though the different news media locally might adopt a pro or anti-war stance, they would all still be adopting the same western perspective of the war. As Fandy (2003:1) says, the coverage of the war by Arab TV networks like Al-Jazeera and Abu Dhabi TV shows a vastly different perspective of the war, such that in comparison, viewers might think that a different war was being reported. This further illustrates the point that the coverage of the war is always reported in relation to the proximity of the issue at hand, creating some sort of double standards. For example, according to Frisk (2001: 489): † ‘Terrorism’ no longer means ‘terrorism. It is not a definition; it is a political contrivance. †Terrorists’ are those who use violence against the side that is using the word. To adopt the word means that we have taken a side in the Middle East, not between right and wrong, good and evil, David and Goliath, but with one side of combatants against another. For journalists in the Middle East, the use of the word ‘terrorism’ is akin to holding a gun†¦ its employment turns the reporter into a participant in the war.† Parenti (1986: 30) asserts that † the mass media actually are highly centralised outlets that proffer a remarkably homogenised fare†. The wide use of news wires like Associated Press and Reuters by all the major broadsheets in Australia means that the war coverage locally would be generically the same. Even if the local newspapers and television networks decide to send their own reporters to the Gulf to get a different perspectives, it would still be not make a difference, as they are all covering the same press conferences given by Central Command. They are also subjected to pool arrangements at certain times, when only selected journalists and cameramen would be allowed to take footages in the field due to logistical constraints. This means that much of the western world would be viewing the same footages on television no matter which network station a viewer was watching the news on. Advances in technology such as the satellite makes it possible technically for â€Å"the live presentation of [the war in the Gulf] to the rest of the world (Wood 1967: 27). The relatively new feature of war reporting, which involves embedding journalists and cameramen with coalition troops also mean that the war has turned into some kind of reality show for viewers who turn on the television. Viewers can now get live feed from the battlefield, and benefit from the first-hand exclusives and war perspectives from the embedded reporters and cameramen who travel with the army regiments and military units. However, this new aspect of war journalism is not without its drawbacks. While viewers do get immediate breaking news coverage, such technological advances have its downsides as well. The immediate streaming of live feeds to TV stations means that viewers are subject to the speculations of the reporters who are stationed in the Gulf before any official confirmation of the news can be received. For example, there was an instance when, according to Pros and Cons of Embedded Journalism (2003: 1): â€Å"embedded correspondents for several news organisations reported seeing a convoy of up to 120 Iraqi tanks leaving the southern city of Basra, and most news outlets reported a large troop movement. The next day, a spokesman for the British military said the massive movement was really just 14 tanks.† Viewers can also get a distorted view of the war, as it is virtually impossible for the journalists to report the news with in a truly objective and impartial light when they are stationed within the battalions, experiencing camaraderie with the troops and the savouring the excitement of being in the frontline in the midst of all the action. â€Å"Objectivity was to include a strict adherence to facts, a healthy scepticism of institutions, and a need to link facts together to form a larger picture of [the war]† (Willis 1991: 60). As gatekeepers, the media thus shows a constructed, and mostly distorted version of what is reality. In fact, as Howard Kurtz, a journalist with The Washington Post puts it, they â€Å"have been taking considerable flak for overly sympathetic reporting, dismissed by some by some part of the military propaganda machine† (cited in Tee 2003: 2). According to Williams (1999: 4), propaganda disseminated during wartime â€Å"is based around short- to medium term objectives†¦ to celebrate actual achievement or hide embarrassments†¦to invoke national pride, create a feeling of righteousness and incite hatred for the enemy† . Hence, it is not surprising the media bias and perceptions do play a part in the ensuring the scope and accuracy of the war coverage. Even â€Å"the [publicly funded] ABC is shaping its products to fit its perceived audience, and this is not a perspective which is value-neutral† (Lumby 1999: 41). Since there are so many different media sources competing for the viewer’s attention, media owners might also want their reporters to sensationalise their coverage to stand out from the competition. Much of what is deemed to be newsworthy is often centered on â€Å"the government’s mistakes, on sensation and crisis† (Singleton, et al 2003: 360). As Moeller (1999: 34) puts it, â€Å"Media moguls have long known that suffering, rather than good news, sells†. Viewers are not interested in the mundane daily news; they would rather watch something extraordinary or thrilling. However, no matter how bias the media coverage is, it might not actually have much of an effect on the viewers who have already made up their minds about the war. This is because, according to the cognitive dissonance theory, â€Å"we have, built into the workings of our mind, a mechanism that creates an uncomfortable feeling of dissonance, or lack of harmony, when we become aware of some inconsistency among the various attitudes, beliefs, and items of knowledge that constitute our mental store† (Gray 2002: 520). These individuals are likely to be their own media gatekeepers, filtering out information that might cause them to doubt their own current view, and looking out only for information that would reinforce it. Although the media might not explicitly tell the public what to think, it manages to get them thinking about the war in general and the various issues involved, via the agenda-setting function of the media that the public has been subjected to. According to Roscoe et al (cited in Agenda Setting – Setting the Terms of Reference 2000:1): â€Å"Rather than seeing the media as telling the viewer what to think, television presentations can be seen as â€Å"setting the agenda† in terms of how and which issues should be discussed†¦ television presentations frame the events in such a way as to promote particular accounts as being the legitimate and valid, while other accounts are excluded and marginalised. By doing so, the parameters within which the debate can be conducted are set out†¦the media can be seen as having the power to frame the debate by promoting the legitimacy of certain representations and accounts†¦viewers are active but within the parameters set by the text.† According to Ward (2002: 405), the micro-level equivalent to this function would be that of agenda-priming, where â€Å"individuals make judgments about issues based on information immediately on hand and from easily retrieved memories†. The constant coverage of the war in all the different news mediums means that viewers would believe that the war is an important issue, worthy of thought and discussion. While news from the traditional forms of media like television, radio and newspapers may be limited by time and space constraints, as well as being highly selective and bias, the emergence of the Internet has made it possible for people to garner information about the war from all angles. This development of technology makes it possible for viewers to get a balanced view of the war through alternate sources from the Internet in the comfort of their homes, â€Å"particularly in Australia, where computer ownership and Internet access is becoming widespread† (Singleton et al 2003: 369). The public can now choose to educate themselves by getting both sides of the story, from both the western media, as well as the angle taken by the Gulf media. † Nevertheless, quality coverage and a challenge to political agenda setting will depend on the use of insights from both the domestic and foreign environments to extend the parameters of news coverage, commentary and debate in the Australian media† (Payne 2000: 167). According to investigative journalist John Pilger, (in Propaganda Wars 2003:3), â€Å"the quality of the debate is very high among the public†¦turn to the letters page or †¦listen to people in their homes and shops†. Instead of taking an apathetic attitude towards this Gulf War, the public has taken a more pro-active stand by organising peace rallies as well as setting up various charities and donations for post-war Iraq. Hence, even though there is some form of media bias present in the pervasive coverage of the war in all forms of media locally, it has nevertheless contributed to the â€Å"reasoned debate†, and not public hysteria over the war. References Agenda Setting – Setting the Terms of Reference, [Online], 6 February 2000 – last Update, Available: http://wwww.cultsock.ndirect.co.uk/MUHome/cshtml/ media/setterms.html [ 6 May 2003]. Fandy, M. 2003, ‘Perceptions where Al-Jazeera & Co. are coming from’, The Washington Post, March 30 B01, viewed 4 April 2003, LexisNexis All News. Frisk, R. 2001, Pity the Nation: Lebanon at War, Oxford; New York: Oxford University Press. Gray, P. 2002, Psychology, 4th rev. ed., New York: Worth Publishers. Lumby, C. 1999, Gotcha: Life in a Tabloid World, St Leonards: Allen and Unwin. Moeller, S. D. 1999, Compassion Fatigue: How the Media sell Disease, Famine, War and Death, New York: Routledge. Parenti, M. 1986, Inventing Reality: The politics of the mass media, New York: St Martin’s Press. Payne, P. 2000, ‘Coverage of Australia’s involvement in the Vietnam War’ in Foreign devils and other journalists, eds D. Kingsbury, E. Loo & P. Payne, Clayton: Monash Asia Institute. Propaganda Wars (radio program), 30 January 2003. The Media Report, ABC Radio International, Presenter M. O’Reagan. Pros and Cons of Embedded Journalism. [Online]. 27 March 2003 – last update. Available: http://www.pbs.org/newshour/extra/features/jan-june03/embed_3- 27_printout.html [6 May 2003]. Seccombe, M 2003, ‘Propaganda Games Give a Distorted View of Reality’, Sydney Morning Herald, 26 March, Available: www.smh.com.au/articles/2003/03/25/1048354604340.html [2 April 2003]. Singleton, Aitkin, Jinks & Warhurst 2003, Australian Political Institutions, 6th rev. ed., Melbourne: Longman. Tee, H. C. 2003, ‘ War – The ‘Ultimate Reality Show’, The Straits Times, 7 April, Available: http://straitstimes.asia1.com.sg/life/story/0,4386181610,00.html [8 April 2003]. Ward, I. 2002, ‘Media Power’ In Government, Politics and Power in Australia, eds. J Summers, D. Woodward & A. Parkin, Melbourne, Longman. Williams, J. F. 1999, Anzacs, the Media and the Great War, Sydney: University of New South Wales Press. Willis, J. 1991, The Shadow World: Life between the News Media and Reality, New York: Praeger. Wood, W. A. 1967, Electronic Journalism., New York & London: Columbia

Napoleon’s Foreign and Domestic Achievements

In 1797, Napoleon Bonaparte became first consul after overthrowing the Directory and establishing the Consultate. He had many achievements for France under educational, financial, administrative, legal and religious reforms. However, these achievements are often exaggerated. Napoleon was indeed the ‘heir† of the revolution as he completed much of the work that the revolution had started, such as the creation of a Civil Code and the reforming of the education system. Despite this, he also destroyed much of the revolution†s work. He ignored and betrayed some of the revolution†s beliefs and much of his achievements were incomplete. Napoleon†s achievements in Europe were mainly for his own purposes – he wanted to enhance his prestige and make France a great nation. He appears to have had little interest in helping the European people. Napoleon, although his main achievements centered on areas such as administration, had other remarkable, although minor, achievements in France. He improved the appearance of French cities such as Paris by building bridges and canals and by planting trees at the sides of roads to protect them from the sun. This aided the beauty of Paris as it is today. Napoleon also reformed the tax system, which meant that no one was tax exempt. One particular achievement, which may rank on the same level of importance as the Napoleonic code, but appears to be often overlooked in textbooks, is Napoleon†s founding of a national education system from primary to university. The focus of his attention was secondary schools, of which he opened more. Higher education also became more available in major cities. Napoleon spent more money on education than anything else during his time in power. However, Napoleon was somewhat inefficient in this achievement. The educational system discriminated against females. Napoleon saw education as being â€Å"not suitable† for girls. Female students were to learn the very basics of education – how to read and write, and also how to do traditional female work such as nursing and embroidering. Pupils had little choice over their career – most were forced into a military career. What is considered to be Napoleon†s most significant achievement for France was his establishment of the ‘Napoleonic Code†. This was the codifying of all France†s civil, commercial and criminal law. This marked a trend to centralize and organize power on a national level. This code was successful as it formed the basis of many European legal systems. This ‘code† was requested in many grievances, which were sent to Louis XVI and was demanded by the revolutionaries†. Thus Napoleon appeared to be truly the â€Å"heir of the revolution† as he had so claimed. The code took into account issues that the revolution had stood for, such as equality before the law and freedom of religion. This Civil code also gave equal inheritance to all offspring should a parent die. Marriage became a civil rather than a religious act. Napoleon stopped a proposal for girls to marry at thirteen and for boys to marry at fifteen. Instead, he increased the marital age to eighteen for girls and twenty for boys. The civil code also permitted divorce. On the other hand, according to John Merriman, this was also an incomplete achievement and did not satisfy everyone. Napoleon went against one of the revolution beliefs – equality for women. A woman†s wage went to her husband and she could also not buy any property without her husband†s or male relatives† permission . Women had to be committed to obedience and fidelity to their husbands. Napoleon further betrayed the opinions of most French people by declaring women were † nothing more than machines for producing children†. He also betrayed the revolution by abolishing titles that the revolutionaries had abolished such as Duke or Prince. Although these titles were not heredity as before, it contrasted the aim of ‘equality† in that people were still different in terms of social class. Prior to the French Revolution, France was bankrupt. Napoleon undertook vast financial reforms upon coming to power. The French currency was stabilized and was the most stable in Europe until after World War 1. In 1802, Napoleon was successful in achieving the balancing of the budget in France. Taxes came from reasonable sources – taxes were raised on alcohol and tobacco. The major financial reform was Napoleon†s establishment of the National Bank of France. This improved France†s ability to finance wars without the worry of inflation, which had been a problem for most French governments after 1789. Nevertheless, there was still a financial crisis in 1810. Military spending accounted for around forty to sixty percent of national expenditure, leading to an increase in taxation A further achievement by Napoleon was his reforming of the administrative system in France. The Consulate inherited the Council of State from the revolution. He improved it†s handling of administration and justice issues in France. He used it to help weaken legislative assemblies and ministries. This reform ensured that Ministers were prevented from acquiring their own authority. Local government was practically abolished and prefects were appointed to carry out administration in each French region. Government chose prefects, Mayors and Ministers. The administrative system was Napoleon†s most permanent legacy in France and survived until very recently. The revolution had started moves towards administrative reform, by abolishing institutions such as the ancient parlements. Napoleon†s role was to complete these reforms. Napoleon also helped to put an end to the conflict with the church, which had existed since the period of the Enlightenment. This is viewed as one of the few achievements which was entirely Napoleon†s – for example, work on the Civil code and the reforming of education had been started by the revolution. In 1801, he signed a concordat with the Catholic Church. Catholicism was recognized as the ‘preferred† religion in France, but others were also tolerated. Napoleon was believed to have had a â€Å"profound insight into the importance of religion for the mass of the people†. Through this move, it can be argued again that Napoleon was indeed the ‘heir† of the revolution as he did not change revolutionary reforms such as holding and selling church property and members of the clergy becoming paid servants of the state. Priests and Bishops had still to be elected and the clergy also had to take oaths of allegiance to the French government. Despite this, there was still some conflict with the church in that it was controlled and supervised by the French government, displeasing the Pope. The government was given the â€Å"power of the police† in all matters concerning religion. Under Napoleon, the French economy also improved. France began to export goods, which had been imported before the French revolution. France†s industries improved with her exports of silk and cotton increasing (2). Under Napoleon, France produced more corn, meat, butter and cheese. However, D. G. Wright claims that French economic progress was in fact â€Å"unspectacular† due to France†s â€Å"lack of industrial and commercial innovation compared to Britain†. Communications was another improvement brought by Napoleon. Three canals three ports and three roads were built. The roads helped carriages to travel through the Alps, which had previously taken longer due to heavy snow. These roads made communications between France, Italy and Switzerland easier. Napoleon also had many achievements for Europe as well as for France. Napoleon replaced the old order with a contemporary, modern regime. In 1810, France†s boundaries were extended beyond her modern boundaries. France was almost constantly at war between 1792 and 1814. These Napoleonic wars were supposed to free oppressed individuals throughout Europe. This was true of the wars with Austria and Prussia. France†s boundaries extended when Napoleon went to war against Austria in Italy in 1801, and succeeded in obtaining the north of Italy back in control. Napoleon†s main achievement in Europe was aiding the unification of the German and Italian states. Defeating Austria in 1805 at Austerlitz, and Prussia in 1806 left him free to rearrange the German territory, which these nations lost as a result. Napoleon reorganized the three hundred German states into thirty-nine states and also developed the Confederation of the Rhine, which consisted of sixteen states. After Napoleon†s defeat at Waterloo in 1815, the forty states remained; therefore Napoleon partly achieved the unification of Germany by breaking down medieval boundaries. Napoleon also restored the Cis-Alpine Republic in 1797 and became its president. In 1805, he called it the Kingdom of Italy. Despite this, H Butterfield argues that Napoleon did not really intend to unite the German and Italian states. He believes that these states were ‘open† to control by a foreign nation and that Napoleon seized this opportunity in his bid to make France greater. When Napoleon was defeated, there was a turning back towards the old order. Many of the achievements and changes that Napoleon gave France and Europe disappeared. The Grand Coalition, consisting of Britain, Austria, Prussia and Russia, restored the old French monarchy, which had been abolished by the French revolution. Napoleon betrayed France when he escaped from his prison on the Isle of Elba. In 1814, the Coalition had treated France lightly – she was allowed to keep her frontiers of 1792 (including the land she won in conquest) and was not required to pay for the cost of war. There had been constant warfare for twenty – five years and the French people appeared to be restless for peace. However, all peace plans ere ruined when Napoleon returned from Elba and started the battle of Waterloo. In the second treaty of Paris (1815), France was treated much more harshly. Her frontiers were restricted to that of 1790 and she had to pay seven hundred million francs – the cost of war. The German Confederation of thirty-nine states remained, but Germany was still divided, ruled by monarchs and still under Austrian presidency. In addition, despite Napoleon†s attempts to give Italy unification, Italy was recognized as no more than a â€Å"geographical expression†. In conclusion, it is clear that Napoleon did have many achievements, especially with legal and administrative reforms, which remained long after his defeat. Napoleon established laws, which covered all of France, not just different regions, and also gave all French children the opportunity for education. Napoleon improved the appearance of France and brought France back form bankruptcy. Nevertheless, he does not appear to have been seriously concerned with the beliefs of the revolution – he had hoped that by getting involved, he would gain promotion. Therefore, he was more concerned with himself than doing anything for France, Europe and their people. This can be proven in this statement given after his victory over Austria in Italy: â€Å"I realized that I was a superior being and conceived the Ambition of performing great things†. Napoleon†s achievements in Germany and Italy were not for the benefit of these nations, as he himself admitted: † If I conquered other kingdoms, I did so in order that France would be the beneficiary† Napoleon went against the French revolution†s belief in freedom of speech. He reduced and suppressed newspapers in France and the newspapers that remained were threatened or bribed in to supporting him. It has been claimed that â€Å"his genius owes more to propaganda than to deeds†. Napoleon did wish to continue revolutionary reforms. Although it can be argued that he did not continue all of its aims, this was because many of the revolution†s goals and believes were impractical: â€Å"we must see what was real and politically possible in it†s principles, instead of grasping at their speculative and hypothetical side. After 1815,France lost all of the territory she had acquired in the Napoleonic wars. The monarchy was restored in France and Germany and Italy were still not united. Therefore, Many of Napoleon†s achievements did not last. Napoleon was the ‘heir† of the revolution but his achievements are exaggerated because the revolution had already done much of his work for him: â€Å"†¦ he found the work already three-quarters done for him†.

Reflect on and develop your practice

Sometime I also come across patients with challenging behaviour. Once I had a patient admitted on my ward named Mr F with challenging behaviour and communication was a problem. Understanding his request I found it very difficult, because the communication skills were very limited by the patient. One occasion became very frustrated with his behaviour and I became angry because of his demands. I got irritated and became rather â€Å"short† with him. I realised that this approach is in fact negative and that I needed to change my way of thinking. To be a commencement worker I needed to use skills of empathy and realised that it could be easy for me to lash out. I needed to deal with this and adopt a positive approach. I took into account that I am a care worker and that I have to change my attitude and to give more of myself. I felt I have to learn more about individuals with challenging and complex needs. Any values of beliefs of my own needed to go on the back burner and not stereotype those I am working with. I had to improve my practice as well and seek feedback from my manager. My manager has given me feedback and has encouraged and appreciated my thoughts. She has worked with me to improve my practice and truthfully informed me about the problem with my behaviour to ensure that I was directed and able to deal more effectively with my clients with particular needs. I have attended training sessions on communication and few seminars on stress management. This I felt helped me to be more competent person and able to deal appropriately with my clients. The session on communications and learning disabilities lightened that my clients’ problems were not their fault. I discovered that I had taken their behaviour personally.. In order for best practise to take place I needed knowledge about their disabilities, this has improved my practise and has helped me to understand them more. I have regular supervision regarding my practice and have been told I have improved and have become more professional in my approach. I see training as ongoing and valuable.

Case Study on Human Error

JFK airport authorities had been told to keep a higher landing rate than safe at 33 planes attempting to land per hour, on one runway the typical rate being 52 in good weather, with all runways open. The airport was experiencing a rate of 27% missed approaches, with 39 planes waiting in holding patterns for clearance to land and dozens waiting to take-off. Sequence of events The 707 had been placed in holding patterns for a total of 1 hour and 17 minutes during three separate occasions over the U. S. east coast. There were 6 different air traffic controllers that had communicated directions to Flight 52 after they entered U. S. airspace, adding confusion and un-transmitted messages, yet at the same time not providing any more crucial information such as weather conditions. The Flight Engineer failed to communicate the urgency of the low fuel situation to the pilot and co-pilot after they passed the point of no return and had to remain committed to JFK –by not having enough fuel to get to their alternate airport at Boston, 342km away from JFK. He also failed to emphasize the importance of landing in their first attempt because they would not have enough fuel to loop around and try again. Another discrepancy was how the co-pilot used the words â€Å"Low Fuel† and â€Å"Priority† rather than â€Å"MAYDAY† and â€Å"Minimum Fuel† while communicating to ATCs. There was a lot of crucial information left out or misinterpreted and not so important information repeated, which could have easily been avoided without the language barriers in place. In terms of the Swiss Cheese model there were many holes in the conversations between ATCs and the flight crew, similarly between the flight crew and passengers, where they weren’t even given a warning. Causes and factors During the chase to point the blame on someone, Avianca stated to investigators that the phraseology used by their pilots was correct as per their training -whether it matched the standard English phraseology used by IATA countries or not they were only following what they thought to be proper protocol. Investigation by the NTSB found many holes in the events leading up to the crash, due to both active and latent failures by the crew, ATCs, and airport management. The leading causes can be attributed to airport mismanagement, inconsistent training for pilots that should have English proficiency, and overall poor communication between ATCs and the flight crew. Repetitive flaws in a system run by human beings shows a clear link in the lack of Risk Management, causing communication gaps referred to as holes in the Swiss Cheese model for human error. CRM stipulates training crew in assertiveness, inter-personal communication, leadership and decision-making, to name a few key attributes these pilots were in need of addressing prior to the incident. There was no problem of experience as both the pilot and co-pilot had flown that route before, and the pilot had 27 years of experience flying for Avianca. The implementation of Crew Resource Management techniques in the previous years must not have been as streamlined as intended, at least not for the American ATCs and those training under Avianca in Columbia. If one lesson would be learned from this it would be that had the crew received effective and efficient CRM training on time, they could have saved 73 people from an almost completely preventable death by human error. References AskCaptainLim. com {comments}. Aviation, Air Crash. Avianca flight 52: why the pilots failed to use proper phraseology. (Last updated October 19, 2008). Retrieved from: http://www. askcaptainlim. com/-air-crash-aviation-34/830-avianca-flight-52-why-the-pilots-failed-to-use-the-proper-phraseology. html Cushman Jr. , John H. New York Times, Archives, Collections, Fuel. Avianca flight 52: the delays that ended in disaster. (February 5, 1990). Retrieved from: http://www. nytimes. com/1990/02/05/nyregion/avianca-flight-52-the-delays-that-ended-in-disaster. html? pagewanted=allamp;src=pm National Geographic, Cineflix Productions. Air Crash Investigation series, Episode S02E05 Missing Over New York. Retrieved from http://natgeotv. com/ca/air-crash-investigation/videos/deadly-delay Wikipedia. org, Avianca Flight 52. (Last updated March 22, 2013). Retrieved from: http://en. wikipedia. org/wiki/Avianca_Flight_52

Lesson Study Essay Example | Topics and Well Written Essays - 500 words

Lesson Study - Essay Example The process of Lesson Study can be categorized under four stages, which are unique to this methodology and also cater to the improvement if student achievement in school curriculum; while promoting a detailed analyses of the subject matter as well. The stages are as follows: This stage consists of a study of the academic curriculum, by weighing the topics and subject matter of study. In addition to this, the authorities and teachers also keep in mind the futuristic interests of the students and the betterment of the quality of education transmitted. On doing this, they formulate the goals for this methodology. This stage comprises of the planning for the research that comes along with this methodology of instruction. It included analyzing the comprehension and absorption levels of students. Based on this, the extent of data collection, the mode fo collecting it and the plan of action to carry forward the approach is planned and scheduled. This method is the actual practical component of this methodology of Lesson Study, wherein one of the teaching faculty members

How can we make the roads safer for those who share the road with Thesis

How can we make the roads safer for those who share the road with bicyclists - Thesis Example Bicycle is emerging as a popular mode of transport and it gives its hundred percent to the owner. The question can be answered by addressing the psychology of the road users of different types of vehicles and better traffic education by the controlling authorities. The roads must be safer for all those who share them with bicyclists. Every life is precious, that of the rider on the bicycle or the gentleman driving the car. An accident is an accident and we know that it is an accident only when it happens! Deaths and injuries from car-bike collisions are common. It’s a human problem: The blame game-the motorists claiming the exclusive rights on the road, and the cyclists demanding equal rights-- is no solution to the issue. For road fatalities, cyclists are not alone responsible. The reasons are varied. Carelessness of the adventurous rider, mechanical problems, and bad road conditions are some of them. The cyclists demand their right on the road along with safety. An individua l must first live to exercise the right! It is not a posthumous award! The argument that if there is no bicycle lane, the road should be out of bound for the cyclists, may be technically correct, but it defies solution. The motorists need to give up the How can we make the roads safer for bicyclists AND those who share the road with bicyclists? stand that they are born to race the car at 100-120 km per hour, from the moment it is out of the garage till the final destination, is a greedy and one-sided approach. Limit the speed and accommodate the bicycle riders, instead of going ballistic over them. While tendering the advice I would address the session for the bicyclists first and urge them to follow the rules scrupulously. It is not a circus performance. Never zigzag to challenge the oncoming cars. Self-discipline is the life-saver. Cyclists demand rights on a city road, and that underlines perfect regard for the traffic rules. The end-results should be a win-win situation for all. The argument of the motorists that they have the exclusive rights to use the roads, for which they pay tax in dollars, is not perfect. Cyclists too have paid taxes at the time of purchasing the bicycle (though indirectly) and they are citizens of the country subject to all other tax laws and rights guaranteed under the Constitution. Motorists have not been conferred with special rights. Not legal arguments, it’s the question of smooth flow of traffic No traffic law can be applied strictly under all circumstances. The question needs to be addressed prudently from the point of view of flow of traffic in a particular area/city. For example, the traffic rules for the cyclists in the heart of the New York City and its distant suburbs needs to be different. The traffic police, with their expertise and experience, frames well-meaning rules for motorists and cyclists and it is in the interest of both to follow the rules. How can we make the roads safer for bicyclists AND those who s hare the road with bicyclists? Saving precious lives is more important than winning legal points in arguments. The one, who travels on bicycle, does so, not necessarily on account of non-affordability of a motor vehicle due to economic considerations, but may be due to the reality one has to face about the traffic congestion on city streets. Cycling the distance has turned out to be an alternative mode of transport, and the issue has to be understood in that perspective. It is in the best

Two legal codes Essay Example | Topics and Well Written Essays - 500 words

Two legal codes - Essay Example The law code which was improved to benefit the Roman subjects a few years later came to be known as the Lex Romana Burgundinum. This paper will analyze the two law codes and will focus on their similarities and differences. The Hammurabi law code was based on the presumption of innocence and gives both the accuser and the accused to provide evidence. This is evident in several parts of the code. For example, the third law states, â€Å"If any one bring an accusation of any crime before the elders, and does not prove what he has charged, he shall, if it be a capital offense charged, be put to death† (fordham.edu par. 65). Another example of the code’s presumption of innocence is in the eleventh law that states, â€Å"If the owner do not bring witnesses to identify the lost article, he is an evil-doer, he has traduced, and shall be put to death† (fordham.edu par. 65). Apart from the presumption of innocence, the Hammurabi law code had strength in that it considered evidence an important part of judgment. This is evident in many of the laws one of which is the tenth law that states, If the purchaser does not bring the merchant and the witnesses before whom he bought the article, but its owner bring witnesses who identify it, then the buyer is the thief and shall be put to death, and the owner receives the lost article. (fordham.edu par. 65). The Hammurabi law code characteristically is associated with harsh punishments for those found at fault. In many cases, the death penalty is applied for crimes that would otherwise be punished through less punitive measures. For example, the 11th law dictates that failure to bring a witness when one is claiming for an article is punishable by death. To a great extent, the code was based on the notion of an eye for an eye. In several instants, the law demands payments or retribution in compensation for actions committed by a person against another. One example of this is the 200th law that states, â€Å"If a

Sales Management Essay Example | Topics and Well Written Essays - 1500 words - 8

Sales Management - Essay Example Sales force automation not only involves automation of various activities related to sales department of a company but also assists the management in carrying out sales analysis, market analysis, and employee performance analysis. Implementation of sales forces automation system in any company or organization is considered an important managerial decision but where it brings various advantages for the companies, it also leads to some disadvantages. Sales Force Automation helps the management of a company update the sales management processes in order to enjoy sheer sales success (Anderson 1996). The key activities carried out by the Sales Force Automation system include lead management, opportunity management, account management, contact management, activity management, and sales forecast analysis (Wilkinson 2010). Sales Force automation helps the companies automate different sales activities, which results in making the sales related processes more accurate and reliable as compared to traditional sales management. Sales Force Automation also helps the companies achieve market domination in any competitive market by increasing the productivity through automated sales processes. Some of the key advantages of implementing Sales Force Automation system in a company include identification of risks, elimination of wastes, decreased administrative costs, improved contract management, better order tracking system, and increased profits for the company. SFA system automates various sales processes such as order placement system, order processing system, and order tracking system. These automated systems result in making the sales department staff of a company more efficient. De Sousa (2010) asserts, â€Å"Sales management software enables sales teams to concentrate more on their sales activities as opposed to administrative tasks†. Companies should implement appropriate techniques such as supervisory feedback and

Modelling Human Activity Systems Essay Example | Topics and Well Written Essays - 1500 words

Modelling Human Activity Systems - Essay Example Knowledge management is particularly important in the case of multinational corporations which have the additional task of communicating efficiently between its units and in order to communicate better, knowledge management is essential. Knowledge of aspects outside of the organization as well as knowledge within the organization are both very important aspects of knowledge (Senge, 1990 ; Nonaka and Takeushi, 1995). Multinational corporations usually face a problem of cultural differences among its different units, which might cause many problems in the overall performance of the organization. The problem resides in the fact that it is very difficult to unite all the different cultural backgrounds into one organizational culture. To put it in a different way, different cultures have different views and goals and the organization needs to have the staff as well as the senior management focusing on one goal. The suggested solution to this problem is the cultural adaptation human activity system and the information system that serves it which is expected to resolve the problems initiated by cultural differences. A system that (X) allows workers from different cultures to adapt to the needs of the organization by means of (Y) Informing them about the required adaptations and the methods of achieving them in order to (Z) overcome cultural difficulties of the organization and improve productivity of all different subsidiaries. The cultural adaptation Information System (IS): A system to (X) inform the workers of different cultures about the adaptations needed and the method of achieving them by means of (Y) gathering and sharing information about each culture and the adaptations needed to suite the needs of the organization (Z) Allow workers from different cultures to adapt to the needs of the organization. CATOWE: C: QES staff. A: QES management. T: Achieve the adaptations of staff with different cultural views to suite the needs of QES. O: QES senior management. W: A multinational organization usually faces many challenges as different cultures evoke contradictions in management. E: Staff coming from different cultural views. Root definition: A QES owned system (O) in a multinational organization functioning within different cultures (E) to achieve the adaptations of staff with different cultural views to suite the needs of QES (T) by means of informing workers from different cultures with the adaptations needed and methods of achieving it. This transformation will be carried out by QES management (A), and affects all the staff of QES (C). What makes this an important move is that a multinational organization usually faces many challenges as different cultures evoke contradictions in management (W). Conceptual Model: Measures of System Performance or MOP for the system: Efficacy: Addresses the question; to what extent is the system successful at adapting the staff from different views to the same goal and vision of the organization, and to answer this question staff from different countries can be interviewed to see to what extent they are adapting to suite the need